About Em
I'm Émilie Carignan, Fractional CMO and founder of The Letter Em, based in Montreal. I help B2B Tech and SaaS startups transform customer insights into clear, measurable growth strategies.
As a Fractional CMO and marketing advisor specializing in B2B Tech and SaaS, I bring over a decade of experience building growth engines for technology startups.
Throughout my career, I've led high-performing marketing teams, developed growth strategies, and supported two successful tech startup acquisitions.
My expertise spans B2B marketing strategy, SaaS growth marketing, product positioning, and deep customer research. Everything startup founders need to move from random growth to predictable growth.
Work With Me
I work with a limited number of clients at a time to provide the attention, expertise, and impact your growth deserves.
Ready to boost your growth? Contact me to explore how I can accelerate your B2B Tech or SaaS startup's growth.
Not quite ready? Check out my services, explore my free resources on B2B growth strategy, or read my latest articles on the blog to start optimizing your marketing today.
I also share growth strategies and marketing insights on LinkedIn every week.
How I Work as a Fractional CMO
As a Fractional CMO for B2B Tech and SaaS startups, I'm not an external consultant who delivers PowerPoints and disappears. I integrate with your team as your part-time marketing leader, bringing senior CMO expertise without the cost of a full-time hire.
My pragmatic approach to growth combines three essential pillars:
Deep customer research: I always start by understanding who buys your product, why they buy it, and how they make their decision. This customer research becomes the foundation of your entire marketing strategy.
Data analysis and marketing strategy: I analyze your marketing and sales data to identify what's really working and where your biggest growth opportunities lie. No vanity metrics. Only the indicators that impact your revenue.
Strategic execution and team coaching: I don't just create strategies on paper. I work with your marketing and sales teams to execute, measure results, and continuously optimize your growth engine.
Unlike traditional marketing agencies that offer tactical services, my role as a Fractional CMO is to provide strategic leadership, clarity on your marketing priorities, and the expertise needed to build sustainable growth for your B2B or SaaS startup.
Who Should Work with a Fractional CMO
You'll benefit most from working with me if you're:
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A B2B Tech or SaaS startup founder in Montreal, Quebec, or North America who has found initial product-market fit but needs a structured marketing strategy to scale.
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A growing tech startup that needs senior marketing expertise but isn't ready to hire a full-time CMO.
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A startup marketing team that lacks clear strategic direction and needs an experienced marketing leader to guide their growth.
The founders and marketing teams who get the best results working with me see me as a strategic partner: someone who brings clarity, proven methodology, and B2B marketing expertise to accelerate their growth measurably.
My role as a Fractional CMO is to be your marketing guide who transforms noise into clear signal, helps you make the right strategic decisions, and gives you the confidence and tools needed to build predictable growth.