Go-To-Market
Resources for B2B SaaS
Explore free go-to-market tools, templates, and insights designed for B2B SaaS and tech leaders. These resources help early and growth-stage teams build clearer positioning, validate GTM strategies, and think like a CMO.
Go To Market Calculator
A practical tool to stress-test your go-to-market strategy before you scale.
This calculator helps you validate whether your current go-to-market strategy can realistically support your business goals, without overloading your team or relying on fragile assumptions.
Use it to:
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Pressure-test your GTM plan against your actual resources
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Check alignment between goals, channels, and execution capacity
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Spot early risks before scaling efforts further
It’s a simple way for B2B SaaS teams to step back and assess whether their go-to-market strategy is effective in practice, not just on paper.
Brand Positioning and Messaging 101
A simple template to help you think through your positioning and messaging.
This free template is designed to help you reflect on how your company describes what it does, who it is for, and why it matters. If you are unsure where to start with your marketing, this is a practical first step.
Use it to:
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Clarify your core message and target audience
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Identify gaps in your current positioning
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Create a clearer foundation for future marketing efforts
This template helps B2B SaaS and tech teams move from vague ideas to more intentional messaging they can actually build on.
