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You’ve heard it over and over again. Find your ideal customer. Be specific. It’s solid advice. But when you’re the one doing the work, it...

If you’re building a company today, you’re swimming in advice. Playbooks. Frameworks. Hot takes. It’s easy to confuse what looks...

“Ship it. The market will tell you what’s working.” It’s true, but only partly. You don’t need a landing page, a free trial, or a...

“ 10X ” “ Hockey stick growth ” “ Growth Hacking” I've seen these mantras quietly destroy startups from the inside. Because I was that...

When I first heard about personas as a wet behind-the-ears marketer, it really made sense to me. "We're gonna sell to Alex, who's 35,...