Starter Program
Coaching for early-stage tech founders building their go-to-market foundation
You’ve started building something real.
And advice is everywhere: nail your ICP, define your vision, niche down. But the reality is messier. Positioning ideas shift. Customer definition is blurred. At this point, you’re not trying to polish a perfect strategy. You want to move, test, learn, and figure out where your real edge is.
Some days you’re on fire. Other days, you’re questioning everything.
This program is for those days.
You don't have it all figured out right now, but that doesn't mean there is no growth. This program gives you the capacity to build while moving forward. Someone in your corner giving you structure, clarity and challenging you along the way.
If you are ready to go to the next level, let's talk!
Does this
sound familiar?
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​-You have big clarity moments, but they don’t last. By the end of the week, you’re second-guessing what felt solid just a few days ago.
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You’re juggling founder intuition, advice from smart people, early feedback, and your own research and it’s hard to know which thread to pull.
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You’re motivated, creative, ambitious and also occasionally stuck in loops of “what if this is the wrong angle?”
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Most of all, you're tired of guessing. You want to build your product with confidence backed by real customer insight and reliable data. But you're not sure where to start.
What if you could...
Turn early feedback into insight you can act on,
instead of spinning on conflicting inputs.
Test ideas quickly and cheaply
and know how to interpret the results.
Have someone to push your thinking further,
challenge you when you’re settling too fast, and help you commit when the time is right.
Make decisions with more confidence
without needing to have all the answers out of the gate.
Invest in marketing activities that are aligned with your strategy
and help propel your business forward in a disciplined and profitable direction.
Who this is for
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Pre-revenue or early-revenue startup founders who are shaping their offer, finding their customer, and still asking the big questions.
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Builders with limited resources and no/limited team
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Founders who are testing, learning, iterating and want an external perspective to cut through the noise and move forward faster.
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People who don’t want a slide-deck handed to them, but want strong, collaborative support to help them build their own playbook.
What you get
A 90-minute working session every other week,
a space to brainstorm, ask questions, share updates, get feedback, and work through blockers.
Slack support between sessions
for bouncing quick thoughts, sharing docs, or working through something async.
Strategic advice tailored to your situation,
not generic theory.
Templates, guides, and examples
from positioning frameworks to early user interviews, and landing page audits to messaging maps.
A trusted sounding board
who helps you sort through the noise and find your edge
I have a lean process, which will be 100% tailored to your unique needs and challenges.
What isn’t included :
​​
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I don’t write your positioning and messaging for you. But I’ll help you build it, edit it, and stress-test it.
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I don’t personally do the execution. I'll help you implement our ideas, but you’re still the builder. I’m here to sharpen the thinking behind what you build and make implementing ideas easier.
How We Work Together
You bring the current state of things: idea, deck, notion doc, user research, whatever exists and we dive right in.
We start with where you’re at.
90 minutes meeting every two weeks & unlimited async access to me
Our meeting aren’t fluffy chats. They’re focused working sessions to clarify, shape, and accelerate what matters. Between sessions, you can ping me on Slack for quick thoughts or share things you’re working on. I'll try to reply in real time or get back to you by the same or next day.
There’s no long-term commitment. Founders stay because it helps. You can pause or stop anytime with a 30 day notice.
Guarantee
​You’ll know quickly if this is the right fit. If within the first month we realize it’s not, I’ll suggest ending the engagement immediately. No 30-day notice, no hard feelings. I want this to work as much as you do, and that starts with alignment.
Wins
Proven Results. Real Impact.
Anytime,
Anywhere
80%
Organic traffic growth within 6 months
By significantly boosting Snipcart's organic traffic, we enhanced its market appeal, leading to its successful acquisition by Duda. I provided strategic guidance ensuring a smooth transition and integration.
Snipcart
Frank, CEO
"I learned more about managing people and change during my years alongside Émilie than throughout the rest of my career. She intimately understands how organizations operate and scale and how to nurture human, performance-driven teams."
Ready to stop figuring it all out alone?
Let's discuss your specific challenges and see if we're a good fit to work together. No pressure, just a conversation about where you are and how I might help.